Startup Grind Fremont has new digs! Entrepreneurs can now find us at Electronics for Imaging (efi), in their ultra-hip, new corporate headquarters in Ardenwood. At our last meetup in April, efi CEO, Guy Gecht, dropped by to welcome the group and quickly tell the story of efi’s rise to dominance in digital print technologies.

Donna Novitsky, founder of Yiftee, was the featured speaker of the evening. Yiftee is a digital gifting solutions company. Consumers, corporations, and merchants use the Yiftee mobile and online app to send thoughtful, unexpected gifts via Twitter, email, and text. Recipients can then pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops.

While describing the journey of creating Yiftee (her start-up dream), Novistsky talked about their laser focus on customers and the 3 C’s in finding the right customer: Credibility, Comprehension, and Caring. “I’m a big proponent of broad market research…your product is not about you, it’s about them [customers].” Using this approach Novisky built her business and garnered $4 million in venture capital funding for Yiftee. It was clear audience members were extremely engaged in the story, as evidenced by the robust Q&A session which followed.

  • Yukte Oberoi founded Yuhmbox along with Anuja Jaiswal to provide busy families with healthy dinner options during the week. She left her successful corporate career at NetSuite to follow her passion for family and healthy foods. http://www.yuhmbox.com
  • Saylee Raje is living her dream of building a community of Fashionista’s to exchange ethnic dresses. She is an engineer by education and has also worked as a life coach. http://www.ethnicthread.com

Don’t miss out! Get your tickets here.

Can’t make next week’s event? No to worry – Startup Grind Fremont has other events scheduled through August. Stay informed by visiting Startup Grind Fremont, or by followingus on Twitter @FremontGrind and Facebook at Startup Grind Fremont.